Since 2003
Our story began in 2003, when Ms. Dahlander, after more than 30 years working in investment banking in London and Private Wealth Management in Geneva, founded Private Merchant Group SA. From the outset, we have taken the time to build trust and get results for a clientele who seeks solutions that are stable, prudent and safe.
OWN WHAT MAKES SENSE
Build and own assets that do not depend on financial markets, political cycles or company performances, but on quality, time and real demand.
A few years ago, I took over our family business founded in 2003, Private Merchant Group SA, with a clear ambition: to enable my clients to regain control over their assets, thanks to solutions that are anchored in the real world economy.
We don't sell abstract promises; we select concrete assets that can be understood, touched and transmitted.
My journey has taught me that true luxury today is to own assets that appreciate over time, solution's like barrels of aged traditional balsamico, specific single malt casks or ultra-rare rums.
You’re not buying a promise — you’re acquiring a physical Swiss asset with real weight, real value, and a direct path to resale.
My name is James Wyndham Dahlander Bevan and, for the short story, I was born in London to a Swedish mother and Welsh father and spent most of my childhood growing up in Geneva.
After studying business finance in the United Kingdom, I began my career in London managing real products, covering and assuring their entire value chain. Eager to further develop my strategic and managerial skills, I continued my education through an MBA in Management in Barcelona, specializing in finance and asset management.
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